Made with Tertin · 5 slides
Stillwater Studio: A Better Welcome
Five slides proposing a fictional hotel welcome system, from the arrival sequence and materials board to pilot scopes and a four-week delivery plan.
Published
About this example
Stillwater Studio and the hotel brief are fictional. The example guest, room, Wi-Fi network and service details are invented. The $3,000, $5,000 and $7,500 figures illustrate proposal scopes and are not Tertin pricing or an active service offer. Imagery illustrates the proposed setting; it is not evidence of a completed hotel project.
Reviewed example created with Tertin. Copyedited for publication.
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1. STILLWATER STUDIO / PROPOSAL
2. 01 / THE SEQUENCE

Text from the published presentation
01 / THE SEQUENCE
A clear welcome needs
a clear sequence
A fictional brief for a fictional independent hotel. Three moments, one calm rhythm.
01
Arrival
A single welcome card names the stay and the next small step.
02
Orientation
Wayfinding carries one visual cue from lobby threshold to room door.
03
Settling in
The room guide answers the useful questions before they become interruptions.
Fictional demonstration · Proposed wayfinding and welcome materials in context
3. 02 / THE MATERIALS BOARD

Text from the published presentation
02 / THE MATERIALS BOARD
One visual language,
from desk to room
A composed kit of parts
for the everyday arrival.
STILLWATER / WELCOME SYSTEM / V01
Welcome to
Stillwater
ROOM 204 · YOUR STAY, CONSIDERED
In your room
Wi-Fi stillwater_guest
Breakfast 07:00 to 10:30
Quiet hours 22:00 to 07:00
Need anything? Dial 0
ARRIVAL SCREEN
Good evening,
Alex
Your room is ready · 2nd floor
quietly clear
Garamond display / Trebuchet body / hairline rules
Fictional demonstration
4. 03 / THE PILOT

Text from the published presentation
03 / THE PILOT
Choose the scope
that fits the pilot
Start with the smallest complete system, then add the touchpoints that earn their place.
ESSENTIALS
$3,000
A focused welcome kit
Welcome card
Room guide
Two review rounds
MOST CONNECTED
CONNECTED
$5,000
A welcome that carries
Welcome card
Room guide
Wayfinding signage
Two review rounds
COMPLETE
$7,500
The full arrival layer
Welcome card
Room guide
Wayfinding signage
Digital arrival screen
Two review rounds
Illustrative data · Proposal figures only · Not Tertin pricingFictional demonstration
5. 04 / THE STARTING LINE

Text from the published presentation
04 / THE STARTING LINE
Start with one property and one decision
01
Brief
Week one
02
Concepts
Week two
03
Refinement
Week three
04
Handoff
Week four
DECISION TO MAKE
Select a scope and name one feedback owner.
ACCEPTANCE CHECKLIST
□ Approved content
□ Readable signage
□ Consistent files
Fictional demonstration · Stillwater Studio
